Categories
COVID-19 Podcasting

I Got COVID: What We Learned and What You Should Know

I Got COVID: What We Learned and What You Should Know

Weird back pain, sensitive eyes, bad leg cramps, migraine headache, shortness of breath and congestion. This was not what I was expecting when I woke…

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Weird back pain, sensitive eyes, bad leg cramps, migraine headache, shortness of breath and congestion. This was not what I was expecting when I woke up on Monday, July 6th. With that said, maybe it should have been. I spent the previous several days over the long 4th of July weekend working out hard at the gym every morning, golfing in the hot sun for 4-7 hours a day and throwing back probably a few too many adult beverages. That Monday, while I was laying on the floor in my apartment trying to work, COVID wasn’t the first thing that came to mind. I thought to myself, This couldn’t be happening to me, not like this, if I did get COVID I don’t think my body would be reacting like this. I’m 32, relatively healthy, I would probably be asymptomatic, maybe a minor fever if anything. I chalked it up to overdoing it the previous several days and being severely dehydrated. It wasn’t until about five days later that I thought I actually had COVID.

What happened five days later? It was Saturday and I was signed up to play in a WSGA Mid Am golf tournament in Janesville. I was feeling better, still a little off, but like you would after recovering from a normal sickness. I also really wanted to play since I had a qualifier the next week and wanted to get some tournament rounds in. So, I drove the ninety minutes to Janesville Riverside Golf Course. Things started off pretty normal and I was playing well. Then, at about hole five, I started feeling fatigued. By hole seven I was standing in the fairway having trouble breathing. The breathing issues continued and I ended up withdrawing after nine holes. I made the drive back to my apartment on the east side of Milwaukee and proceeded to take a long nap. This was when I knew something was off and, actually, there was a good chance I had COVID. This wouldn’t be officially confirmed for another nine days since it took me thirteen days to get test results back from my CVS drive up test. The weird lingering shortness of breath lasted about two weeks. Today, I am feeling normal and carry a new perspective of what the virus is like, how symptoms are different for everyone, and that no, even if you are somewhat young and healthy, you are not immune. The virus doesn’t really care who you are. 

As you know, COVID rates are rapidly rising across many areas of the country including here in Wisconsin. In fact, I was one of 1,117 positive tests that set the single day record last Tuesday. Even with COVID’s prominence in March and April, before we “flattened the curve,” I only knew one person who had COVID. Now, I know about twenty and those are only the people who have told me or posted about it publically. One of those people being Danika Tramburg, 2019 Miss Wisconsin USA, who joins me on the podcast to share her story. Although our COVID experiences share some commonalities, they were also very different. Different from a symptom standpoint and different from the fact that mine only involved myself. Her story involves her entire family. Her sister, brother, dad, and boyfriend all came down with it after a weekend trip up north with her extended family. Everyone in her family got it, except her mom. Her Dad ended up in the hospital after having a TIA mini stroke and is thankfully doing better now. 

Along with Danika sharing her experience, we are joined by infectious disease expert Dr. Mary Beth Graham who is the Medical Director of Infection Prevention and Control at Froedtert Hospital. Dr. Graham helps dissect our experiences and answers a lot of questions including: Can you get reinfected if you’ve already had COVID? How is the virus changing? Do face masks really work? Should schools re-open? Are outdoor bars OK? What is herd immunity and would it work? And more!

Categories
Web Strategy

Follow These Steps to Create a Website That Converts

Follow These Steps to Create a Website That Converts

Today, your website is more important than ever. In the COVID-era, with less and less face-to-face interaction and more people spending time online, your website…

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Today, your website is more important than ever. In the COVID-era, with less and less face-to-face interaction and more people spending time online, your website is your chance to make an impact on potential clients/customers. The problem is that most companies don’t have a website that fully represents their brand, let alone converts visitors into leads and buyers. At GGMM, we have certain principles that we make sure we hit when we create websites for our clients (and ourselves) to maximize the conversion rates. Make sure you hit all the following points below and it will make a big difference! 

  • Pass Donald Miller’s 5 second test: Can someone land on your website and know immediately who you are, how you can make their life better, and where they can buy (or contact you) all within 5 seconds?
  • Is it scannable? Most companies have way too much copy on their site. People don’t read websites, they scan them. It’s fine to have more copy on inner pages if needed but make sure the homepage is scannable. 
  • Paint success. The only reason people buy things is to get from their current state to their future desired state. Show them what this future state looks like with your product. Make sure you are pulling images and videos that enable the visitor to picture themself achieving success with your product or service. 
  • Call your users to action. As humans, we tend to be lazy and need to be called to action. Make sure to have clear calls to action to contact you and buy throughout your site. 
  • Build credibility. People want to feel safe working with you so social proof is key. Make sure to have real testimonials, reviews, case studies, and client logos on your site.

For more tips view my LinkedIn video

For some example sites that we have built and consulted on take a look:

ERC Midwest 

Shock and Shield 

Accutrans 

CityTins 

GGMM

Categories
Podcasting

Last week was arguably the biggest week for podcasting in 2020

Last week was arguably the biggest week for podcasting in 2020

Joe Rogan, Spotify and Call Her Daddy

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Last week was arguably the biggest week for podcasting in 2020 with Spotify’s market cap jumping $5 billion, yes BILLION, after signing Joe Rogan to an exclusive deal in the neighborhood of $100M and Barstool’s podcast “Call Her Daddy” making the national spotlight for all sorts of dramatic and contractual reasons. 

I won’t go down the rabbit hole of the Call Her Daddy situation, but it says a lot about the state of podcasting, influencers, and media today. Call Her Daddy is Barstool’s top podcast, with over 2 million listens per episode and was started less than two years ago. The two hosts were offered $500k base salaries, a lot of bonuses, and full rights to the IP in one year in a deal to continue the show once a week. All of this in the middle of a three year contract. Sounds like a pretty sweet deal, right? Well, they initially turned it down and the situation was spiraled from there. Ultimately the show will be back on air this week for the first time since early April but only with one host. This speaks to the power that content creators have in the current media landscape. As content creators amass their own followings, they become more and more valuable and also harder to control.

Speaking of the ultimate podcast content creator, let’s go more in depth on Joe Rogan’s deal and Spotify’s quest to knock out Google, Apple, and Amazon to ultimately win this platform. First off, this purchase is just one of a several huge acquisitions Spotify has made in the podcasting space. Just in the past two years they’ve acquired Parcast ($55M), Gimlet Media ($230M), Anchor ($340M), The Ringer ($190M) and now Joe Rogan for an estimated $100M+ multi year deal, no concrete details have been made public. What makes Rogan’s deal unique is that he ultimately gets to keep the IP. 

$100M+ is a lot to pay for one podcast, especially one that you don’t get to keep the IP for, but did Spotify overpay? Actually, probably not. First off, this is a clear shot at Apple who despite ramping up their own push into original podcasts, and benefits significantly from having their podcast app the default app on every iPhone, has seen its podcast market share slip from 80% to 63% in recent years. 

On the other hand, Spotify continues to be more aggressive and grow with now over 286M users and a stock that shot through the roof last week. The stock currently sits at $191 with a market cap at $35B just last week before the deal got acquired the stock was sitting at $161.43 with a market cap of $30B. Essentially, they paid $100M to have their value go up $5B. And, the market says they will get a 50x ROI on that investment. 

This will be very interesting to see play out. Joe Rogan, who generates 150M podcast downloads a month on top of over a million YouTube views per day, will not be putting content on those platforms any more. My gut feeling is that Joe Rogan’s views and downloads will decrease significantly but a good percentage of his followers will migrate from Apple and Google to Spotify taking that share from those companies. Based on the stock price increasing exponentially it seems easily worth the risk for Spotify and it is good to see an independent podcaster like Rogan get a massive payout. With podcast listenership and ad revenue continuing to grow at a double digit clip per year, with no sign of slowing down, it is no wonder that Apple, Google, and Spotify are all vying to win this game. 

On tomorrow’s “Podcasting for Brands Master Class” webinar, I will be going more in depth on the state of podcasting and audio 2020 and what this means for smaller podcasters and brands who produce shows. There is a 1pm and a 6pm CDT slot that you can sign up for, more details below.