Borroughs Corporation

Professional Grade Workbenches

Logistics & Supply Chain

The Project Goal

Borroughs came to us looking for help to sell more workbenches on their newly launched e-commerce site. After an initial campaign strategy, we developed a go-to-market digital advertising plan that focused on Pay Per Click, Facebook shopping ads, display ads, and LinkedIn sponsored ads. As of July 2021, we have generated more than 3.3 million impressions across all platforms which has led to record sales during 2020. In June 2021, we already surpassed 2020’s total e-commerce sales with six months to continue to grow their sales and set a new yearly record.

  • Digital Marketing Strategy & Implementation
  • Paid Social Ads
  • Videography
  • Graphic Design
Clicks on PPC, display, and social ads
Total sales from campaign start
Increase in projected sales growth for 2021

Professional Grade Workbenches

We leveraged 3D footage from Borroughs to create a short ad used on social platforms to capture the attention of potential customers as they are scrolling. The bold product statements, paired with the animated video, create an engaging video that generated over 14,500 video views.

Social Ads

Facebook Shopping Ads

Using WooCommerce and Facebook Catalogue Manager, we created Facebook shopping ads to directly sell workbenches through Facebook's advertising platform. We saw a 182.57% return on investment running these ads.

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