Borroughs Corporation

Professional Grade Workbenches

Logistics & Supply Chain

The Project Goal

Borroughs came to us looking to help sell more workbenches on their newly launched e-commerce site. After an initial campaign strategy, we developed a go-to-market digital advertising plan that would focus on using Pay Per Click, Facebook shopping ads, display ads, and LinkedIn sponsored ads. During the six-week campaign, we generated more than 560,000 impressions across all platforms that led to a 41% increase in sales during the campaign compared to the same timeframe the previous year.

Deliverables
  • Digital Marketing Strategy & Implementation
  • Paid Social Ads
  • Videography
  • Graphic Design
4,946
Clicks on PPC, display, and social ads
$99,854
Sales of 140 orders
41%
Increase in sales from the same timeframe in 2019
Video

Professional Grade Workbenches

We leveraged 3D footage from Borroughs to create a short ad used on social platforms to capture the attention of potential customers as they are scrolling. The bold product statements, paired with the animated video, create an engaging video that generated over 14,500 video views.

Social Ads

Facebook Shopping Ads

Using WooCommerce and Facebook Catalogue Manager, we created Facebook shopping ads to directly sell workbenches through Facebook's advertising platform. We saw a 182.57% return on investment running these ads.

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