Presidential Playbook

Solutions That Can Save America

Book Launch

The Project Goal

John Burke wrote his latest book, Presidential Playbook 2020: 16 Nonpartisan Solutions to Save America, and came to us looking to create an online presence for his book. Our first goal was to educate voters to make an informed decision in the 2020 election. Using the book as the platform, we first created a website that highlighted the book. After an initial campaign strategy, we developed a go-to-market digital advertising plan that would focus on driving leads through direct book downloads on the site and with our presidential facts quiz. Using a mix of videos and graphics, we reached over 600,000 users on Facebook and built an email list of over 12,000 subscribers.

Deliverables
  • Website Design & Development
  • Digital Marketing Strategy & Implementation
  • Email Marketing
  • Paid Social Ads
  • Videography
  • Graphic Design
6,500+
Book Downloads
12,500
Email Subscribers
26,665
Website Visitors since Launch
7,936
Quiz Completions
John's New Big Idea

Mr. Rodger's National Monument

Cutting through the clutter and making an impact with Facebook ads is more important than ever, which is why we created a social video that would stick out in the feed. In this video, John argued that there should be a National Monument of Mr. Rodgers in Washington. The video reached 15,000 people on Facebook.

Engagement

Who I Am Voting For

The week leading up to the election, John announced who he was going to be voting for. To create awareness, we created a blog post, sent an email, posted on social media and launched Facebook ads for the announcement. The news generated over 220,000 impressions and 9,859 page visits between then and the election.

Book Downloads

Frustrated With Politics

To generate interest for the book was a theme throughout the campaign leading up to the election. Our Facebook ads and organic posts received over 4,000 reactions, 2,000 comments and 1,500 post shares, which led to 6,500 book downloads on the site.

Leadquizzes

Know The Facts

As part of our campaign to educate voters, we created a 10 question quiz to sharpen voters’ knowledge of important political issues. Of the 31,000 people who started the quiz, over 7,000 quizzes were completed.

Contact Us

Get in Touch

If you are interested in growing your business through our marketing services, submit topics for the GoGedders podcast, inquire about the Playbook, or just want to reach out and say hello fill out the form and we’ll be in touch!