8 Content Engagement Triggers to Build Your Brand

How do you create content that inspires your audience to take action? 
Why does some content go viral and other content falls flat? 
A few weeks ago I got to speak at Pat Miller's Idea Collective Retreat down in Lake Geneva on my “Top 8 Content Engagement Triggers”. I also throw in my top two “right now” marketing hacks. The speech got a good response so I decided to record it on the podcast.