How to monetize a podcast in 2020 without a huge following with host Richie Burke

How to monetize a podcast in 2020 without a huge following with host Richie Burke

When most people and brands think of monetizing a podcast, they think of advertising revenue and sponsorships. This can be a great way to monetize…

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When most people and brands think of monetizing a podcast, they think of advertising revenue and sponsorships. This can be a great way to monetize if you’re in the top 1% of podcasts, but for the rest of us — not so much. 

That said, as a company, monetizing a podcast is not too difficult. There’s a slew of options to go about it, and it all depends on your business model. As a small business ourselves, we’ve tracked over $650k in revenue from the podcast to date — with less than $6k of that coming from ads and sponsorships. 

In this episode, I break down the reality of podcast advertising and suggest some tactics you can implement right away to start monetizing your podcast (even if you’re not Joe Rogan).