John Burke, President of Trek Bicycle (and Richie’s Dad) live from the Milwaukee Rotary Club

John Burke, President of Trek Bicycle (and Richie’s Dad) live from the Milwaukee Rotary Club

JB talks all things Trek: The early days, getting the company off the ground and turning it into a global company, the role his Dad…

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JB talks all things Trek: The early days, getting the company off the ground and turning it into a global company, the role his Dad (my grandpa) Dick Burke played, what it's been like running Trek during the pandemic, creating an amazing culture and much more. 
This episode of the GoGedders is live from the Milwaukee Rotary Club